Personal Brand Identity

The logo takes its starting point from my surname, Vogel, the German word for “bird”. This became the basis for a visual metaphor around observation, curiosity and exploration. The eye represents the way I look at the world, constantly searching for references, ideas and new possibilities. The bird symbolises movement and taking flight; exploring, discovering and pushing ideas beyond their starting point. The final mark combines these concepts into a simple illustrated symbol paired with a clean sans serif wordmark, creating a balance allowing the identity to feel both distinctive and grounded.