- Category
- Brand Identity / Graphic Design / Packaging Design
- Client
- Final Master's Degree Project
- My Role
- Working collaboratively with two designers, I took ownership of several key areas of Amura’s brand identity and its applications. I led the design and development of the logo and core visual identity, as well as the signage, menu, and apparel. I also developed the packaging design for two branded products: a line of traditional preserves and a craft beer. Alongside these projects, I contributed to the wider marketing campaign, extending the identity across a range of brand touchpoints.
- Year
- 2025
Amura was born from the heart of a family of fishermen from Barceloneta, created as a tribute to their legacy and the authentic flavours of the Mediterranean. The brand aims to capture the relationship between tradition and contemporary culture, translating the character of the neighbourhood into a distinctive restaurant experience.
The identity was built around combining references with an approachable visual language while developing a complete branding system covering naming, logo design, typography, graphic elements, colour palette, and art direction, creating a flexible identity capable of extending beyond the restaurant itself.
